The idea of tweed and traditional woven patterns for its cornerstone AW16 line is from Lou Lingerie. It results an eye-catching and energetic lingerie set named after the familiar fabric.
Colorful, embroidered rectangles dance and overlap across a field of Midnight blue. It’s reminiscent of birds taking flight across an evening sky or a school of shimmering fish dashing through the ocean.
Along the edges, a charming and modern geometric pattern hugs and highlights curves. It’s a beautiful line honoring Lou Lingerie’s creativity, aesthetics and 70 years history.
Lou Lingerie AW16 Tweed.
“It is almost like ‘celebration confetti’ in vibrant colors on a microfiber in LOU blue,” said the brand’s US Sales Director, Krista Tonra. “You will always find something in blue in every season for LOU, as this has been a signature of the brand.”
The rest of the AW16 is equally impressive and includes seven other distinct lines: Graphic Garden, Arabesque, Oxygene, Charme Latin, Piccadilly, Light Sensation and Eden de Lou.
Lou Lingerie AW16 Picadilly.
“This season’s collection is both fashionable and sensual. All LOU’s technical corsetry expertise is conveyed in traditional tulle and lace, in a range of expressive, refined colours,” said the brand of the entire AW16 collection. “The shades in this collection are absolutely chic, but also fun! LOU is celebrating its 70th birthday this season, a perfect opportunity to rediscover LOU!”
Lou Lingerie AW16 Oxygene.
If you feel like there’s something more than just eye catching about the brand, you’re not alone. Krista notes that visitors to CURVE in New York and Las Vegas were enamored by the brand’s offerings and quality.
“LOU has a different approach to French lingerie. We are a bit more edgy/modern is our aesthetic, and this makes us stand out from the other French brands in the US market,” explains Krista. “We merchandise well with the other beautiful French brands while offering a different look to the consumer who has the appreciation for gorgeous French intimate apparel. Retailers who focus on carrying European brands like that we are different.”