Trend Alert: The New Cold Shoulder

The cold shoulder trend isn’t leaving us any time soon – it’s a universally flattering style that shows a subtle amount of skin and adds dimension to our outfit. We’ve discussed this trend on our Bra Doctor blog before, and want to discuss it again as we’ve noticed some changes. The cold shoulder used to be all about a simple cutout or a draped fabric. The new cold shoulder is similar, but with an added detail for something different. We’re going to show you how to achieve the new cold shoulder look and what #ShopNTL bras to wear with them.

ASOS Denim Off Shoulder Ruffle Top; Cold Shoulder Sweater Tunic from Reitmans

ASOS Denim Off Shoulder Ruffle Top; Cold Shoulder Sweater Tunic from Reitmans

Because everyone, we mean EVERYONE, can wear a cold shoulder, you’re hard-pressed not to find a variation of a cold shoulder wherever you shop. You’ll see a top or a dress with a very thin strap that starts at the front of your decolletage – about the middle of your clavicle – and will extend to around the top of your shoulder blade. The amount of skin from your shoulder to your arm that is exposed will vary depending on design. It sounds so simple, but it’s a look many designers and retailers have embraced because it can make EVERYONE feel gorgeous and sexy, and it’s a perfect breezy look for the summertime.

L&L Cold Shoulder Dress from Additionelle; Silence + Noise Ella Cold Shoulder Midi Dress from Urban Outfitters

L&L Cold Shoulder Dress from Additionelle; Silence + Noise Ella Cold Shoulder Midi Dress from Urban Outfitters

Another bonus that comes with the cold shoulder trend is that there’s no reason to ever be insecure about your shoulders! Your shoulders aren’t something you need to target through a workout; everyone seems to just have smooth, gorgeous shoulders! If you’re one who likes to conceal your arms, the lovely thing about a cold shoulder that exposes some of the arm is that the design plays with the eyes and actually makes the arm appear thinner – so if that’s what you hope for in clothing, you can still participate in this trend! Also, save for your workplace, it’s an appropriate way to show skin pretty much anywhere!


Padded Bra Seamless Padded Multi Way Bra by Naturana Lingerie; Strapless Multi-Way Strapless Bra by Montelle Lingerie; Beauty Full Basics Underwired Convertible Bra by Triumph Lingerie

With a cold shoulder, your best bet is to go strapless with your bra. It’s difficult to pull off the exposed bra strap look with a cold shoulder, as it could clash with the intended effect of a cold shoulder. You can find endless opportunities for a strapless bra that fits well and doesn’t ride down on #ShopNTL with our fabulous size range. If you’re not a huge fan of strapless, a convertible bra works just as well, as you only have to wear it sans-straps when you’re rocking a cold shoulder.

The New Cleavage and How To Rock It

Celebrities are known for pushing the envelope when it comes to fashion, and that includes showing some skin. Currently, that means more than just cleavage or leg. There’s a new type of “cleavage” that’s just as sexy; the underboob or the sideboob. That’s when the side of the breast is exposed slightly with longer armholes or cutout details, or underboob, where the bottoms of the breasts are exposed. Many of us don’t have opportunities to show skin like this in our everyday life, but perhaps you want to explore some variation of this trend on a special night out or for a sexy photoshoot. At #ShopNTL, we embrace new ways to get creative with our lingerie and being proud of our bodies! So if you want to explore any of these looks, let’s take some cues from celebrities and discuss what #ShopNTL lingerie and accessories to pair with them.

Ellie Goulding via Celebrity Auction; Saoirse Ronan via Express; Kate Hudson via Daily Mail

When it comes to sideboob, a little bit goes a long way. It’s a surprisingly subtle way to show a bit of skin in most cases. Elle Goulding is a great example of how to do a sideboob tastefully, with a mesh dress that has panelling that showcases a little bit of the breast while still being covered to a certain extent. Saoirse Ronan showed a little bit of elegant sideboob in a gorgeous dress at this year’s Oscars. Kate Hudson also bared a little bit of sideboob during an appearance in a bright orange outfit.

Longline Flirt Bra by Montelle Intimates; Greta Push Up Bra by Affinitas Intimates; Seductive Comfort Underwire Strapless Bra by Calvin Klein Lingerie

Longline Flirt Bra by Montelle Intimates; Greta Push Up Bra by Affinitas Intimates; Seductive Comfort Underwire Strapless Bra by Calvin Klein Lingerie

If you love the sideboob trend, chances are you’ll have to go without a bra. If you want to pull off a sideboob-inspired look but still wear a bra, consider wearing a bra with detailed wings to show off! A lot of tops and dresses are being designed with lower armholes, so it’s a lovely way to show off a little bit of your bra in a nice way while paying homage to the sideboob trend.

Gigi Hadid via People; Karlie Kloss via VH1; Shelley Hennig via Pinterest

Gigi Hadid via Pinterest; Karlie Kloss via VH1; Shelley Hennig via Pinterest

Showing underboob is a little bit more risque and harder to pull off unless you’re going out for a night on the town. Finding a dress with a diamond shaped cutout in the middle is probably the easiest way to show just a hint of underboob, as we can see in the case of Karlie Kloss and Shelley Hennig. Go for the dramatic, artistic detail of swirls and different directions that show just a tiny hint of sideboob like Gigi Hadid for a very understated sexy look.

Reusable Silicone Nipple Covers by Fashion Essentials; Body Tape by Fashion Essentials

Reusable Silicone Nipple Covers by Fashion Essentials; Body Tape by Fashion Essentials

Once again, there’s no bra with the underboob! However, if you’re not into this look for a night out, why not try a swimsuit? If you want to try a cutout dress for a night out, be sure to invest in some double sided tape and some nipple covers. They are an absolute must!

5 Reasons You Might Be Afraid of Bra Fitting

If you’ve ever worn an ill-fitting bra (most, if not all of us, have), then you’ll know that there is a dramatic difference when you’re finally in a well-fitting bra. It’s important to know that bras are not supposed to be uncomfortable, they aren’t supposed to constrict you, and you aren’t even really supposed to feel them. Does that surprise you? Chances are because you’re either wearing an ill-fitting bra or you’re not wearing the best style for your unique breasts. Women may forgo a fitting and continue to wear a bra that doesn’t fit, which isn’t ideal and can lead to issues in the future, for a variety of reasons. On #ShopNTL, we want to dispel those reasons and encourage you to get regular fittings (or fit yourself when you are comfortable to) so you can be in the best bras of your life!

1. You’re insecure about your body

via Giphy

We know this is a big reason women don’t want to get fittings, and we get it. But we also know that professional bra fitting experts not only barely look at your body (they only care about measuring you accurately!) but they also don’t really care what you look like. So if you forgot to shave your armpits or have a little spot you don’t like, trust us, it won’t be noticed. Bra fitting experts are trained to be compassionate and gentle knowing that all women have hangups about their bodies.

2. You’ve had a bad fitting in the past

via Giphy

We truly hope this hasn’t happened to you, but we know that it’s possible you could have had a bad experience with a bra fitting expert in the past that makes you write off anyone else in the industry. Perhaps they made you feel insecure, or they didn’t know what they were talking about. Just know that the majority of bra fitting experts at reputable boutiques will not do this, and they will not try and push products on you that you don’t need. You’re doing yourself a disservice if you don’t know your true size. If it’s too bad to trust an expert again, you can try self-measuring.

3. You don’t think your breast size warrants it

via Giphy

Believe it or not, some women believe it’s not necessary to get fitted unless you have big breasts. It’s so not true! Any size still needs support, still needs the right style, and needs the right size to avoid constriction or discomfort. Even if you opt for a sports bra or bralette most of the time because you feel you don’t need the support, it’s good to know your size and give yourself the option for lift every once in a while. Wearing an ill-fitting bra with smaller breasts can still cause issues in the future for you.
4. You’ve had one a couple of years ago

via Giphy

How often should you be getting bra fittings? You may think once and then that’s it. Well, it’s estimated our breast size can change at least six times in our lives. So if you dismiss the need for a bra fitting because you’ve had one before, consider paying a little bit more attention to your body and how your bra fits you over time. Chances are, it’s not just wear that makes your bra fit differently – it could be a change in your breasts. There are several reasons why your breasts seem to change size throughout your lifetime – we even wrote a blog about it!

5. You don’t want to acknowledge your true size

via Giphy

Just as some women experience fear acknowledging their dress size, so too do women become afraid of their bra size. It’s just a number and a letter, but it can be difficult for a women to come to terms with it. She may want to be smaller or bigger, or may have had a negative experience regarding her size. We understand, we empathize, and we know it can take a bit of time to truly embrace yourself and your body. You will never find the right bra that will make you feel amazing until you are truly happy with your body and the size it is. We can’t control our breast size (unless we get surgery) so we might as well love what we’ve been blessed with!

Are there any reasons you may have, or may have had in the past, that make/made you uncomfortable with a bra fitting? Share with us in the comments below; you may inspire someone reading this! You can also chat with us on Facebook and Twitter on the topic, and follow us on Pinterest for more bra-fitting related finds and much more. We also have more lingerie tips and tricks on our YouTube channel.

Why bras are as expensive as they are?


We’ve all wondered at some point of time as to why bras are so expensive. There’s a simple answer to this, – Quality Always comes at a price, especially if the product takes 14 parts to get right for great quality. Also, a LOT of  time, effort and money goes into making each one.To begin with, there are 14 parts to your bra – yes, it’s true. And, for these 14 parts to come together perfectly, there’s a need for art, science and care. Science, you ask? Yes, there’s extensive research and even a carefully crafted algorithm that make sure our bras fit you like second skin. Perfection isn’t quite easy to come by, ladies – it takes us up to 3 months to launch just a single size.

Let’s talk about the simpler, easy to digest points, shall we? Why don’t you compare a lower cost (quality) bra and more expensive (high quality) bra? From straps digging in, to the underwire being hard and uncomfortable, and the band riding up – these are problems that come with either using low quality materials (wires, elastics, fabrics), or to poor workmanship (If a bra is not stitched right, you are bound to face problems with it. Also, the lifetime of a good quality bra is a 100 wears and that would not be a possibility with bras of low quality that are available for throwaway prices. From the material used to the molds and the underwire used, we make sure it’s nothing but the best. Our aim is to ensure that our bras not only make you look good, but also feel good.

So, next time you want to save up by going for the lower quality bras, make sure you run through the list of things I’ve covered and then make that choice. Remember, it’s always better to have a few great fitting, long lasting bras rather than a large number of cheaper but far from great fitting bras that sure as hell won’t last long.

Top 5 lingerie questions answered by the expert

Top 5 lingerie questions answered by the expert.


1. What must I look for in a well fitting bra?

The most important question of them all – Make sure band is parallel to your back, straps should sit comfortably on your shoulders without digging in or falling off, the cups should perfectly envelope your breasts – no extra space and no spillage and finally, the gore should sit perfectly flat against your rib cage.

2. What colour bras are best for light coloured clothes? 

My advice to every woman is to have a few neutral coloured bras (beige, brown, skin, grey, lilac, etc) that are perfect for lighter clothes or clothes made of thin fabric. Another tip that very few women are aware of is the “invisibility” features of dark coloured bras. A navy blue, chocolate brown or a maroon coloured bra, also work very well under light coloured clothes. And, I hope all of you are aware of the “No white under white” rule, unless you want to show off your bra. :).

3. What are the different styles of bras and what are they meant to be worn under?

This is of utmost importance to us all. There are a number of different styles that are available and I urge each of you to have a look and make sure you own the different styles based on the type of outfits you wear. I’ve got a great post dedicated just for this, that will make life a lot simpler for you ;). Click here to know more.

4. How often do I need to go lingerie shopping? 

A good quality bra should last up to a 100 wears, which depending on your usage of the bra, would be anywhere between 3-6 months. Now you have a fair idea as to how often you need to update your lingerie drawer. Some of the basic signs you can look for are: Elasticity of the straps and band is worn out, cups have lost shape, if you have lost or gained a considerable amount of weight or if your breasts are drooping.

5. Why do I need an underwire bra?

The underwire in your bra gives you the much needed additional support that fabric may not be able to give. In addition to support, underwire bras are great for providing shape to your breasts, giving them a nice, rounded and uplifted look.

Specialty Bras With Solutions You Want

Specialty Bras With Solutions You Want

We all love things that do some extra for us other than their intended purpose, right? We have more than just bras – we have bras that are built with special technology and innovative design that turn an ordinary bra into an extraordinary garment. Whether you need a certain function due to changes in your body, or just simply need an aesthetic boost, you may be surprised to know that there are specialty bras out there with solutions that you want. See down below some special bras that we think you’ll find useful.

Specialty Bras With Solutions You Want

When you’re looking for a bra to go with your shapewear, this is a fabulous option as it matches shapewear’s effectiveness. Built with a durable Lycra fabric, you’ll feel comfort in knowing you’re smoothed out all day and night without feeling constricted. Notice the dramatic lift that helps showcase your curves in a smoothed out manner rather than hide them.

Specialty Bras With Solutions You Want

Congratulations, you’re having a baby! You’ll want to get some nursing bras to make breastfeeding as simple as it can be if that’s what you choose to do. The fabric makes up for the support you’ll lack from no underwire, so it’s much easier on a tender breast. There are also clips where the cup and the strap meet that are easy to unclip and close, making access an easy process for you.

Specialty Bras With Solutions You Want

A minimizer bra essentially hugs the breasts firmly to bring them a little bit closer, therefore making them appear slightly smaller and more even. These types of bras can be helpful if you feel as though your breasts are slightly uneven or you are unhappy with their natural shape under clothing. The Lycra material makes this bra feel nice against your skin.

Specialty Bras With Solutions You Want

Sometimes it doesn’t matter what type of bra you wear; if you’re not putting it on properly or if it’s not the exact size you need, it always feels like there’s that little bit of skin that bunches up under the armpit creating a bump that doesn’t exist. If you find you have this problem often, this is the bra to get (in the right size!). It’s built with elastic-free laser cut sides that extend to the back to result in an even, smooth finish.

Specialty Bras With Solutions You Want

If you’re an avid exerciser, you need a sports bra. There’s no debating! As sports attire gets more and more fashion forward, you’ll fit in just fine with the right support in this new addition from Calvin Klein. You have the moisture absorbing technology you need to reduce sweat buildup, you get removable pads, underbust support, and stretch material, among other features.

Specialty Bras With Solutions You Want

Let’s face it; breast sweat is a thing now that it’s summer. When you need to wear a bra, one with cooling technology will be your new best friend. This bra features CHILL FX™ lining that cools you down as you begin to sweat. A nice light lift gives a subtle shape and leaves it a little less constricting than most bras.

Women Who Have Revolutionized The Lingerie Industry

Ashley Graham – Model

Women have done a lot to boost the lingerie industry from a variety of standpoints. We want to take a moment to commemorate women who have revolutionized the lingerie industry, and those who are continuing to make changes that are having a positive impact on the industry.

Mary Phelps Jacobs – Inventor of the Modern Bra

Mary Phelps Jacobs – Inventor of the Modern Bra
We wouldn’t have the bras we do today if it weren’t for Mary Phelps Jacobs. She got her maid to sew together two handkerchiefs along with some ribbon and a cord to create what she called a “brassiere.” In the early 1900s, she patented her design. Warner Brothers Corset Company later bought her patent, and the bra just continued to evolve from there. It’s said that she created this bra because she wasn’t a fan of corsets and their constricting nature, and soon after she did so, she got a lot of requests to make them for others, so she did the smart thing and patented it. The rest is history!

Lisa Lindahl, Victoria Woodrow, and Hindra Schreiber– Inventors of Sports Bras

Lisa Lindahl, Victoria Woodrow, and Hindra Schreiber– Inventors of Sports Bras
In the 1970’s, two runners, Lisa Lindahl and Victoria Woodrow, were complaining to each otherabout how it was so difficult to run without a bra with proper support. They realized among their community that many women were suffering due to this, and so they did something about! The original sports bra was actually two jock straps sewn together with the help of assistant Hindra Screiber, and was called a Jockbra. Later called the Jogbra, Playtex bought the ladies out and continued to innovate the design. Now, sports bras are common among female athletes and women in general, as they have become more supportive, comfortable, and fashionable.

Dita Von Teese- Lingerie Enthusiast

Dita Von Teese- Lingerie Enthusiast
Dita Von Teese started out a young girl fascinated by lingerie, working her way up the ladder at a lingerie boutique to the absolute burlesque powerhouse that she is. She brought burlesque, vintage fashion, and corsetry back into the mainstream, and has inspired women of all shapes and sizes to embrace themselves with gorgeous lingerie. She can also be credited with inspiring women to explore corsets, garters, outfits, and luxury lingerie that many women often won’t treat themselves to.

Ashley Graham – Model

Ashley Graham – Model
Ashley Graham wasn’t the first plus size lingerie model, and definitely won’t be the last, but she has been one of the most prominent voices of body positivity for the current generation. She’s made history by posing for Sports Illustrated, has created business, and has been graceful under fire from many directions. She has created this new wave of body positivity and honestly that many other models and industry professionals are jumping on.

6 Ways To Go Braless When You Have Big Boobs

Try A Bralette

For the most part, I think that it’s a privilege to be able to frolic happy and free without a bra. I’m all about people doing what they want with their bodies, but it’s hard not to feel a little resentful when my tiny boobed friends wax poetic about the freedom that going braless provides them. Like, there’s nothing wrong with taking a stand against a potentially uncomfortable piece of clothing, but this venture can be a lot more of a challenge when you have large boobs. Personally, wearing bras often feels more comfortable than not because they offer some much needed support. Plus, I’m going to be real, some outfits just don’t accommodate my saggy boobs in a way that I’m cool with.

But if you’re like me and have big boobs, there’s some hope. It is possible to rock a braless look without feeling massively uncomfortable, it just takes some creativity, patience, and acceptance that you boobs are gonna do what they’re gonna do. Ready? Check out these six ways to go braless when you have big boobs and get some instant outfit.

1. Throw On A Sweater

 Throw On A Sweater

A nice oversized sweater is all you need to go bra-free in the winter without a care in the world. Pair with a cute mini skirt and some tights, or high waist jeans, and no one will ever know that your titties are hangin around.

2. Rock A Bodysuit

Rock A Bodysuit

A bodysuit holds your boobs together and pair nicely with just about everything, from shorts, to maxi skirts, to jeans. Plus, most bodysuits look better without a bra, TBH. Just give it a go!

3. Layer, Layer, Layer

Layer, Layer, Layer

Stacks on stacks on stacks on stacks…of clothes…to cover your boobs. I know, this sounds like doing the most, but it really is an easy way to go braless without being self-conscious about the way you look.

4. Wear Tight Clothing

 Wear Tight Clothing

The tighter, the better. Why? Because it sort of…holds everything in, you know? Rock a tight dress or a top and you’re golden.

5. Rock Nipple Pasties

Rock Nipple Pasties

Is your main concern more about nips than sag? Rock some nipple pasties. The silicone ones are reusable and tend to work better. Plus, adhesive tape can be murder if your nips are on the sensitive side.

6. Try A Bralette.

Try A Bralette

Yeah, I know, bralettes aren’t really designed fo those of us beyond a D cup, but if you want a braless option that feels like cheating, this is your best bet. plus, some are really pretty! Go for a black one for a more edgy look.

9 Bra Myths You Should Beware

Bra Myths

Bra Myths

The health and body myths you believed when you were a kid probably seem silly to you now, like that swallowed gum stays in your stomach for seven years, or that if you make a weird face too often, it could stick that way. Weirdly, though, myths about bras are somehow different—plenty of grown women still believe them. Whether you heard them from your mom, your best friend, or an ill-informed bra salesperson, these nine common bra myths just aren’t true.

Myth 1: Sleeping in a bra will keep your boobs perky

A couple years ago, Halle Berry revealed in an interview that she’d been sleeping in a bra since age 16. And although Berry boasts an enviable decolletage, it has nothing to do with her bra habits.

“There’s no scientific evidence that wearing a bra or not wearing a bra will make a difference with what happens to your breasts over time,” said Dr. Amber A. Guth, breast surgeon and an associate professor of surgery at NYU Langone Medical Center. “A lot of drooping and dropping happens mainly because of pregnancy, childbirth, and breast feeding.”

Then there’s this little thing you may have heard of called gravity. Guth explained that over time, perkiness fades as gravity pulls the ligaments in your breasts downward. “It’s just a natural process,” she said.

Myth 2: Wearing a bra will make your boobs sag

You may have also heard that wearing a bra makes your boobs loose their oomph. In fact, French researchers published a study in 2013 that claimed brassieres might cause women’s breasts to sag more over time because they prevent supportive muscle tissue from forming. But Guth points out your breasts don’t actually contain muscle, just skin, fat, and ligaments.

“It’s not like your abs or upper arms that you can improve with working out,” she said. “Wearing a bra or not wearing a bra doesn’t change the fact that these are all physiological changes that happen to your breasts over time.”

That said, while you may not be able to boost muscles in your boobs, you can try these four exercises that strengthen your back to give your girls a flattering lift.

Myth 3: Bras can cause breast cancer

This myth goes back to 1995, when a husband and wife team of medical anthropologists claimed wearing tight bras restricts lymph nodes around the breasts, thereby trapping toxins that cause cancer in the body. According to the American Cancer Society, that study failed to follow standard practices of epidemiological research, nor did it take into consideration known risk factors for breast cancer and other variables. But the myth persists on the internet, and Gwyneth Paltrow’s goop newsletter even resurrected the long-debunked claim in October 2015.

Guth explains why this oft-repeated theory is bogus: “The way the lymphatics work is they go from the edge of the breasts to the nipple area, then out into the underarm. So it’s not being compressed or stopped by a bra because it’s happening away from where the underwire is.” Other studies have found there’s no significant evidence that wearing a bra is connected to breast cancer risk.

Myth 4: You shouldn’t wash your bra too frequently

Think about it: would you sport the same pair of undies multiple times without washing them? Yeah, we didn’t think so. The same rules apply for bras, according to Jené Luciana, author of “The Bra Book.”

“The fabric breaks down when it’s constantly rubbing against the dirt an oils from our skin,” she said. “So to prolong your bra’s life, you really want to make sure you wash it after every wear.”

We know what you’re thinking: Who the heck has time to wash bras that often?! To save you some time (and sanity), Luciana recommends having a few in rotation.

“Even if it means buying three of the same bra you love,” she said. “They’ll last you longer and you won’t be wearing the same bra every day.”

Bra Myths

Myth 5: Do NOT put your bra in the washing machine

This myth does hold a bit of truth. Luciana explains that bras wear out faster when tossed in the washer; straps and hooks can get caught on other items in the drum, or on the center agitator.

“It’s recommended to hand wash your bra in cold water with a gentle detergent or baby shampoo,” she said.

But as long as you accept that you’ll have to replace your lingerie more frequently, there’s nothing wrong with washing your bras in the machine.

“I’m a realist, and a busy mom, so who the heck has time for that?” Luciana admitted.

Instead, she advises using a cool water cycle, a gentle detergent (look for “free and clear” on the label), and placing your bras in a mesh garment bag.

Myth 6: You can keep your bra forever

If the bra still fits, wear it, right? Not so much. Even if your boobs stay the same size, you shouldn’t hang on to your favorite bra for all eternity.

“A general rule of thumb is a year,” Luciana said. “But if it’s a bra you don’t wear very often, you could have it for three years. It all depends on how often you wear it and how well you take care of it.” Toss bras when they’re fraying around the edges, the cups are stretched out, the underwire is bent, the tops are falling down, or you’ve started using the tightest row of hooks.

Myth 7: Your bra size is the same brand-by-brand

Just because the bra fitters at Victoria’s Secret determined you’re a 34C doesn’t mean that’s your size for every brand, or even every style.  All of these brands use a “fit model,” Luciana explained. “There isn’t a machine that determines the size of a bra. They actually look at a real woman, determine her size, and then base the rest of their line on that person.” Since there’s absolutely no consistency, “you might have five different bras in five different sizes from five different companies,” Luciana said. That means you really need to try them on at every store to find the right fit.

Myth 8: A new bra should fit at the last hook

Luciana said buying a bra to fit perfectly at the largest band size isn’t necessarily the best method. Instead, she recommends fitting a bra to the middle hook. “That way you can move to the outside hook if you’re on your period, since women tend to get a little bigger during that time. And if it gets a little stretched out, then you move it to the tightest setting.”

Myth 9: There’s one way to put on your bra

  • Step 1: Place bra upside down and inside out.
  • Step 2: Hook bra in front of torso.
  • Step 3: Twist bra around and pull straps onto shoulders.

Those three steps describe the most common way to put on a bra, but Luciana has a totally different method to help your breasts sit comfortably in their cups. “The idea is that you’re leaning forward, hooking it in the back, and fixing the straps over your shoulders. Then you stick your hands into the cups, and scoop your breasts into the center,” she explains.

Tips to Find a Bra for Your Wedding Dress

bra for wedding dress

The venue, the flowers, the catering, the color scheme, the guest list—all of that is important, but every bride knows that wedding planning starts and ends with the dress, along with everything else that goes into creating that gasp-inducing entrance. That means the shoes, the veil, and the jewelry all have to be taken into careful consideration, if not months of long and hard decision-making. What’s not at the forefront (and sometimes completely forgotten altogether until the last minute) but is every bit as essential as the dress itself, is what lies beneath—your bra.

“You have no idea how many girls call me or write to me, ‘I’m getting married tomorrow, and I need a bra,'” says Jenny Altman, bra guru and consultant. “There’s nothing worse than spending all that time, money, and effort into this amazing dress, and then having your bra stick out.”

How to Find a Strapless Bra That Won’t Fall?

Obviously, the solution to the problem is to find a bra that works for your dress. But to do that means finding a winner early on in the process. “Most brides have their shoes by their second dress fitting, but they never bring their bra until the last one,” Altman says. “Bring the bra as early as possible, so you know if it’s too high in the back or too high in the cups.”

And once you find a bra that works, Altman encourages letting a seamstress do her magic and sew the bra into the dress, so that there’s no chance it could pop up from the sides.

“Some don’t need the lift and support of a strapless bra. If that’s the case, seamstresses can sew in a little cup to give you shape and no show-through,” she continues. “But if you need the full support of a bra, then you want it to be sewn in all around.”

If you’re reading this as a bride-to-be, and it’s rapidly sinking in that you fall in the forgetful camp, it’s not too late. Altman suggests locating the closest department store to you, get fitted, and buy three different styles to see which one works best. If that’s not possible, ThirdLove has an at-home try-on program and a bra range with half-cup sizes. And if your wedding is tomorrow? “Well, you can only hope that one will work,” Altman says.